CreateAthon onCampus gives students a chance to work around the clock to help nonprofits in their area.
CreatAthon On Campus is a 24 hour event that allows advertising students to create work to help nonprofits in their area.
24 Hours. That is all the time we had to finish redesigning the admissions materials for The New Community School in Richmond, Va.
The New Community School provides a program of college preparation for dyslexic (specific language learning disabled) students, grades 6-12.
I had never heard of TNCS before, and here I was on a team and on a mission. I had to learn about the school, understand their methods, and make it my world for one day. This seemed like a daunting task because I had never been up for 24 hours straight. I had no idea how I would function during the wee hours of the night. But this was CreatAthon's fourth year in action. It had obviously been done before. It was time for me to push myself to the limit both mentally and physically. I am so happy I did!
I would recommend the CreatAthon experience to every advertising student who wants to push themselves to becoming better in their field. It is important to say that the reason I had such a great experience in CreatAthon was because of our group leader; Marie Linnevonberne.
Marie enrolled in a semester long class that prepared her for leading her team of six (myself and five other members). She spent months learning about her client and meeting with them to understand what they would like us to work on during the 24 hours of madness.
Marie had an unconventional approach to briefing us about the client. Instead of just telling us about TNCS and showing us their website, she took us all to the school to sit on the classes and meet the students ourselves.
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